Lola was born in Buenos Aires in 1996. Raised in a home where music, cinema, and photography were always present, she developed her passion for images and storytelling continuously. Her projects range from musical, documentary, and cinematic work.  Her career as a music video director led her to work with both national and international artists and to win the Best Direction award for the music video "Te Encontré" by Julieta Venegas at the BAMBV Awards. In advertising, she has worked on projects for brands such as Spotify, ICBC, Miller, BBVA, Flow, PedidosYa, among others.